This position is responsible for developing and executing youth wellness strategies, in and outside of schools, across specified targets across the Dairy MAX region that increase dairy sales and school meal consumption. The position will leverage existing trust and sales programs (i.e., Nutrition NOW, Fuel Up) in order to collaborate with stakeholders to create unique solutions that drive sales.  

Sales is converting insights into action. We do that by leveraging our values to drive trust. The School Wellness Specialist must be able to foster relationships, provide solutions and influence decision makers to increase dairy within select targets. Additional strategic objectives include:  

• Enhance and protect the image of dairy.    
• Provide a positive return on investment to our dairy farm families.           
• Collaborate with influential partners to amplify our impact.   
• Create lifelong loyalty to dairy. 

Develop, execute, and support regional sales strategies from start to finish in collaboration with Strategic Alliance Managers (65%)

• Leads the execution of sales and marketing business plans to drive district engagement, grant implementation, operational support and data collection in order to achieve results-based performance objectives and goals towards dairy optimization and sales (e.g. increase breakfast or dairy related initiatives being implemented such as alternative breakfast models, coffee bars and/or smoothies).
• Supports strategy development of the sales and marketing plans for assigned targets across the Dairy MAX region in collaboration with the sales manager; Actively uses data and shares recommendations and knowledge to stay forward thinking and innovative.
• Actively tracks and monitors outcomes of sales and marketing business plans ensuring objectives are met. Works closely with the sales and territory managers to report results as needed, including a mid-year growth goal check-in as well as end of the school year reporting.
• Responsible for completing daily reporting of target activities in Salesforce and utilizing School Marketing Access (SMA Database).
• Establishes trust in dairy by building and maintaining long-term key business relationships (e.g. child nutrition directors, administrators, physical education coordinators) within targeted districts.
• Utilizes Fuel Up to drive sales opportunities and build trust through student engagement initiatives such as NFL contests, player events, and other dairy education initiatives such as farm to school.
• Maintains and applies a deep understanding of the dairy industry, school districts, child nutrition, and youth wellness and trends to keep business forward focused.
• Works with leadership, Strategic Alliance Manager and cross department teams to update and/or develop new marketing and educational resources (e.g., posters, flyers, webinars, in person trainings) as needed targeted to school nutrition professionals, district administration, teachers, youth and/or parents.
• Support organizational objectives and projects as needed (25%)
• Collaborates with school marketing leadership and Strategic Alliance Manager to set team meeting agendas and other business as needed.
• Participates through active engagement on weekly organizational and department meetings/activities
• Attends in-person and virtual organizational and school marketing team meetings
• Supports team culture and strategy initiatives while communicating and modeling the mission, vision and values of the organization.
• Special projects as assigned.

Elevate dairy education and builds trust through key business partnerships (internal and external), supports conference strategies/logistics and leverages data and insights to achieve Dairy MAX goals (10%)

• Leads regional partnership strategy planning, development and execution within assigned targeted districts (e.g., educational Service Centers/state agencies, SHACs, regional partnerships) to advance dairy education and strengthen district relationships to advance sales opportunities.
• Support implementation of stakeholder initiatives such as school breakfast roundtables, professional development trainings, and dairy education efforts.
• Leads conference logistical planning and supports implementation (e.g., exhibits, facilitating content, stakeholder conferences.) Supports alignment of sales strategy with conference objectives in collaboration with SM leadership and Strategic Alliance Manager to increase sales outcomes and build trust. Includes networking priorities, presentation content, proposals and key sales/trust messages.
• Collaborates with school marketing leadership and sales manager to identify marketing and communication needs for the team and stakeholders.
• Gathers, interprets and shares youth market data and insights along with state program data (e.g., enrollment, free and reduced %, ADP, etc.) in order to drive results, meet goals and evolve programing.

Associate’s Degree from accredited college or university in marketing, school communications, health promotion or school food service and/or nutrition

Required

Bachelor’s Degree from accredited college or university in marketing, school communications, health promotion or school food service and/or nutrition 

Preferred

5+ years of experience in related fields or a combination of education, marketing and sales experience providing equivalent knowledge with Associate’s degree.

Required for either degree track

3+ years of experience in related fields or a combination of education, marketing and sales experience providing equivalent knowledge with Bachelor’s degree.

Required for either degree track

We know that in order to meet our goal of growing dairy demand, we need the best people. We offer competitive compensation and generous benefits to help our employees balance their work and personal lives. Our comprehensive health and welfare plans offer medical, dental, vision, life, short-term and long-term disability and flexible spending accounts (health care, dependent care, transit and parking). Dairy MAX reserves the right to change or end its benefits plans or programs at any time.

Dairy MAX is proud to be an Equal Employment Opportunity Employer committed to the principles of diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, sex, disability, age, sexual orientation, gender identity, protected veteran status, or any other characteristic protected by applicable law.

Dairy MAX, is a non-profit dairy council, representing more than 900 dairy farm families across Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming.

We regret it is not possible to communicate with candidates except those who most closely match our requirements. Thank you.

expires 11/5/24

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